Privacy Policy

1. Introduction

This Privacy Policy explains how The Perth Dental Centre ("we", "us", "our") collects, uses, stores and protects your personal data when you visit our website, contact us, or use our online enquiry and booking facilities.

We are committed to protecting your privacy and handling your personal information in a transparent and lawful manner in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

This Privacy Policy applies to the website perthdentist.co.uk and to personal data submitted through the website, including via our booking and contact forms.

2. Who We Are

Trading Name:
The Perth Dental Centre

Legal Business Name:
Perth Dental Limited

Company Registration Number:
10508553

Practice Address:
17 York Place
Perth
PH2 8EP
United Kingdom

Website:
perthdentist.co.uk

Email:
Theperthdentalcentre@gmail.com

Telephone:
01738 633315

The data controller for the purposes of UK data protection legislation is Perth Dental Limited, trading as The Perth Dental Centre.

Information Commissioner's Office (ICO) Registration

Perth Dental Limited is registered with the Information Commissioner's Office (ICO) in accordance with UK data protection legislation.

ICO Registration Number:
ZB343386

3. What Personal Data We Collect

We may collect and process the following categories of personal data through our website:

Information you provide to us

When you complete a contact or booking form on our website, we may collect:

• your name
• your telephone number
• your email address
• any information you include in your message or enquiry

If you contact us by telephone, email or through our website, we may also keep a record of that correspondence.

Information collected automatically

When you use our website, we may automatically collect certain technical and usage information, such as:

• IP address
• browser type and version
• operating system
• device information
• pages visited and time spent on the website
• referring website or source
• other website usage and diagnostic information

Sensitive or special category data

We ask that you do not submit detailed medical or confidential health information through the general website contact form unless it is necessary for your enquiry. If you do provide health-related information through the website, we will handle it with appropriate care and in accordance with applicable legal obligations.

4. How We Collect Your Data

We collect personal data in the following ways:

• when you complete a website booking or contact form
• when you contact us by email or telephone
• when you interact with our website
• through cookies and similar technologies
• from correspondence you send to us

5. How We Use Your Personal Data

We use your personal data for the following purposes:

• to respond to your enquiries
• to contact you regarding an appointment request or booking enquiry
• to provide information about our dental services where you have asked us to do so
• to manage and administer our website and dental practice communications
• to improve the performance, content and usability of our website
• to protect the security of our website and systems
• to comply with legal, regulatory and professional obligations
• to establish, exercise or defend legal claims where necessary

6. Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the circumstances, we may rely on one or more of the following lawful bases:

Legitimate interests

We may process your personal data where it is necessary for our legitimate interests, including:

• responding to enquiries submitted through our website
• managing communications with prospective and existing patients
• improving and maintaining our website and services
• ensuring the security of our website and systems

Consent

Where you voluntarily submit an enquiry or request through our website, we may process the information you provide in order to respond to your request. Where consent is required for a particular use of your data, we will rely on your consent and you may withdraw it at any time where applicable.

Legal obligation

We may process personal data where necessary to comply with legal or regulatory obligations.

Establishment, exercise or defence of legal claims

Where appropriate, we may use personal data in connection with legal proceedings or complaints handling.

7. Who We Share Your Data With

We do not sell your personal data.

We may share your personal data where necessary with:

• members of our team who need access to respond to your enquiry or manage website communications
• IT support providers, website developers, hosting providers and website maintenance providers
• professional advisers, including legal, compliance or insurance advisers where necessary
• regulators, public authorities, courts or law enforcement bodies where we are legally required to do so
• trusted service providers who support the operation of our website or practice, where they process data on our behalf and under appropriate safeguards

We will only share personal data where there is a lawful basis for doing so.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, loss, disclosure or alteration. These measures may include:

• secure website and server controls
• restricted access to personal data
• administrative and technical safeguards
• regular review of our data handling practices

While we take reasonable steps to protect information submitted through our website, no internet transmission can be guaranteed to be completely secure.

9. Data Retention

We will keep personal data collected through our website only for as long as reasonably necessary for the purpose for which it was collected, including for:

• responding to and managing enquiries
• record keeping and administration
• legal, regulatory or professional obligations
• handling complaints or disputes

The length of time we retain data may vary depending on the nature of the enquiry and our legal obligations.

10. Your Rights

Under UK data protection law, you may have the following rights, depending on the circumstances:

• the right to be informed about how your personal data is used
• the right of access to the personal data we hold about you
• the right to request correction of inaccurate or incomplete personal data
• the right to request erasure of your personal data in certain circumstances
• the right to request restriction of processing in certain circumstances
• the right to object to processing where we rely on legitimate interests
• the right to withdraw consent where processing is based on consent
• the right to lodge a complaint with the Information Commissioner's Office (ICO)

If you wish to exercise any of your rights, please contact us using the details below.

11. Cookies

Our website may use cookies and similar technologies to help the website function properly, improve user experience and understand how visitors use the site.

For more information about how we use cookies, please see our Cookie Policy.

12. Third-Party Websites

Our website may contain links to third-party websites. If you follow a link to another website, please note that those websites have their own privacy policies and we do not accept responsibility or liability for their privacy practices or content.

13. International Transfers

Where any third-party service providers used in connection with our website process personal data outside the UK, we will take reasonable steps to ensure that appropriate safeguards are in place where required by law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or website functionality. Any updates will be posted on this page and will take effect from the updated effective date shown above.

15. Contact Us

If you have any questions about this Privacy Policy or how we use your personal data, please contact:

Company Name:
Perth Dental Limited

Company Registration Number:
10508553